L'iPhone Che Aspettavate

iPhone mania has gone global. The Agenzia Giornalistica Italia (AGI) reports that: "...there were long queues on the first day of retail sales in Italy [July 11], as in 20 other countries worldwide."

As part of the marketing blitz, for the first time in many years, an Apple product appeared on Italian TV. The Italian Apple iPhone 3G TV ad emphasizes the fact that, whether navigating the Web, reading e-mail, opening attachments, or finding directions, every function is molto velocemente.