| eDay: Your Own Italian Language Newspaper |
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Part 2: Be Your Own Editor
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"I'm studying Italian and would like to find an Italian-language print magazine that I can read at lunch, in bed..."
CLAMSHELL
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Make My eDay
Now there's a Web site that allows you to customize and print out your very own full–color Italian language daily newspaper—eDay: Il quotidiano senza prezzo. Launched in April 2000, eDay is Internet based but made of paper. In the publishing world eDay is a breakthrough because it revolutionizes the traditional business model of a newspaper. The conventional parameters have been turned inside out: costs are trimmed, production times reduced, and print and circulation are eliminated with all their inefficiencies.
eDay is completely different from every other newspaper, either traditional or online. First, because it was built from scratch with the intention of seamlessly integrating with the Internet, rather than adapting passively to it, and second, because it was designed to be read on paper rather than being seen and read in HTML.
eDay is a real newspaper. It has content similar to that of a national daily: general news, politics (Italian and foreign), culture, financial news, stock exchange, sports, and TV programs. But what is different is the philosophy that lies behind it. Every article is short, concise, and targeted to an audience that needs to be informed without wasting time. eDay is always kept up to date, and the editorial staff relies on a wide network of contributors, which includes some of the most important names of Italian journalism.
From a business perspective another advantage of eDay's innovative design is the use of imbedded ads. This may give content sites a way to survive by selling to advertisers the idea that subscribers will print out the newspaper and carry it around with the advertisements seamlessly integrated into the publication.
Be Your Own Editor and Publisher
Learning how to create your own Italian language newspaper is relatively easy. Once registered, you can personalize the paper with your own name and notes printed on the Prima Pagina (front page). The paper can be customized as well with the sections you want. Daily section choices include cronacoItalia, inItalia, l'Economia, and loSport, while weekly features such as l'Arte, laStoria, and l'Intervista offer a well–rounded editorial approach.
Recent specials have included Non Dobbiamo Dimenticare, a two–page history special about the Day of Memory commemorating the Jewish victims and survivors of the Holocaust, and Cantava gli Sconfitti della Vita, a short biography of the singer Milano Fabrizio de Andrè, who died in January 1999. Other features include Oggi TV, which is all the programming of Italian television in one PDF page, and le Vignette, editorial cartoons.
Every day you will receive your own full-color Italian language newspaper in your email box that can be accessed in a number of ways, including section-by-section in either HTML or PDF, a downloadable version, or the completely personalized newspaper in PDF. Adobe® Portable Document Format (PDF) is the open de facto standard for electronic document distribution worldwide. Adobe PDF is a universal file format that preserves all of the fonts, formatting, colors, and graphics of any source document, regardless of the application and platform used to create it. The free Acrobat Reader is easy to download from the Adobe Web site.
Extra! Extra! Read All About It!
Perhaps Arturo Motti, editor and CEO of eDay, explains eDay best:
"È un quotidiano estremamente flessibile: si può stampare e leggere ovunque, in auto, in tram, in poltrona, grazie alla comodità del suo formato."
In other words, whether you're a Italian language teacher who wants to supplement course material, a businesswoman from Genova traveling to an EU country who wants an overview of today's news and major economic issues, an Italian language student who wants to improve his vocabulary, or someone enamored of the Italian culture, eDay is the first newspaper designed for the Internet era. Every reader receives personalized content delivered to their email box daily. eDay can be printed at home or in the office, and it can be read everywhere thanks to the unique format.
Now if they could only invent a way to download fresh pasta to the dining room table!
eDay: Your Own Italian Language Newspaper > Page 1, 2
