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Michael's Italian Language Blog

By Michael San Filippo, About.com Guide to Italian Language since 1999

Il Neologismo della Settimana

Monday January 5, 2009

A recent "neologism of the week" (newly coined word or phrase) featured in Il Grande Dizionario Garzanti di Italiano 2009 is the word astropsicologia. The feminine noun, a combination of the prefix astro- (referring to astronomy) and psicologia (psychology), has the following meaning: disciplina sperimentale che studia l’eventuale influsso degli astri sulla psiche umana e sul comportamento. In other words, an experimental discipline that studies the possible influence of the stars on the human pysche and behavior.

Comments

January 5, 2009 at 3:34 pm
(1) marianna says:

olio di serpente! M

January 12, 2009 at 4:11 am
(2) Aman says:

Ciao marianna….che e olio di serpente

January 12, 2009 at 8:22 am
(3) About.com Italian Language SiteGuide says:

Snake oil. She was translating it literally into Italian. I tend to think that it doesn’t mean the same thing though - that is, there may be a term that Italians used metaphorically to any product with exaggerated marketing, but questionable or unverifiable quality or benefit - but not “olio di serpente.”

Maybe “unguento miracoloso”

January 13, 2009 at 4:47 pm
(4) marianna says:

idiomatic phrases & terms are rarely translatable from one language to another. i was just making a joke for italian speaking americans & didn’t realize there would be anyone who might read it w/o knowledge of the strictly american derogatory term. {hey, but i do love your unguento miracoloso}! M
P.S.>>>thanks for the explanation of the term so that non-americans would be able to “get” it. i hope aman will be amused.

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