No, It's Not "Fresch"
Saturday November 15, 2008
Brand naming consultants frequently mangle Italian words and Italian pronunciation beyond all recognition. Case in point is Freschetta pizza. This contrived pseudo-Italian term is not only mispronounced "fresh-SHETT-a" in commercials, the marketing slogan reads: "Now That's Fresch"—which further confuses the issue and compounds the error. Given the influence that advertising has on consumers, it's no wonder that Americans have such a hard time pronouncing Italian words that include the consonant combination CH.
And it's not even "fresch." It's frozen pizza!
Comments
freschetta pizza is a product of SCHwan food company. who knew? m.
My pet peeve in this category is “pinot grigio,” invariably mispronounced with a 3-syllable “gree-zhee-oh,” instead of the correct, 2-syllable “gree-jo.”
Seems Italian is pronounced either like Spanish or French, but never like Italian!
I hate ordering bruschetta and hearing the waitress say “you mean broo-shetta’?
I mean, “sheck, please”
I always wondered what a “cal-zone” was…