That's C, As In Sea

The Salone Nautico Internazionale di Genova, known to English speakers as the Genoa Boat Show, has a witty advertising campaign for this year's exhibition in October. Print ads show a bird's-eye view of the waterside exhibition center with the text: "The Town, the Seaty." It's a wonderful play on words, given that "CEE-tee" is a very close phonetic approximation for how most native Italian speakers would pronounce the word "city" in English. Appropriate, too, for an event in which many participants as well as the target audience will be native English speakers.