Come Si Dice 'Shucks'?

There are many reasons to learn Italian—the opportunity to work overseas, cultural exchange in a land steeped in history and culture, researching your genealogy, or studying other topics such as Italian literature or art history. But a well-known company selling interactive software for language learning has had an extensive print marketing campaign in the U.S. for some time now that features the following copy:

"He was a hardworking farm boy. She was an Italian supermodel. He know he would have just one chance to impress her."

Just don't step in the muck with your Gucci heels, miss. And don't let that Versace gown touch the ground.